CURRICULUM - MARKETING MANAGEMENT


UNIT 1: THE BUSINESS ENVIRONMENT

This unit will give students an understanding of how different organisations operate as well as the different relationships between businesses and operating environments, ranging in scale from the local to global. This unit will also discuss the role and influence of stakeholders.

On successful completion of this unit, students will be able to:

UNIT 2: MANAGING FINANCIAL RESOURCES AND DECISIONS

This unit will help learners to develop an understanding of how to identify, locate and utilise sources of finance for a Business. Students will also develop skills that will allow interpretation of financial information to assist decision-making.

On successful completion of this unit, students will be able to:

UNIT 3: ORGANISATIONS AND BEHAVIOUR

This unit examines both group and individual behaviour, exploring how the behaviour of the workforce is influenced by the structure and culture of the organisation. Covering both large and small organisations, this unit will help students understand how culture can change and be adapted.

On successful completion of this unit, students will be able to:

UNIT 4: MARKETING PRINCIPLES

This unit will help provide students with skills and understanding of basic marketing concepts and principles. Beginning with the definitions or marketing, students will move onto learning how to analyse marketing needs at both macro and micro levels before learning how to develop a marketing mix that meets the requirements of the business.

On successful completion of this unit, students will be able to:

UNIT 5 :ASPECTS OF CONTRACT AND NEGLIGENCE FOR BUSINESS

This unit will give students an understanding of aspects of the law of contract and tort. There is a particular focus on the creation and operation of contracts in a business environment. Students will also study the obligations created by a contract, as well as the options in resolving an unfulfilled contract.

On successful completion of this unit, students will be able to:

UNIT 6: BUSINESS DECISION MAKING

This unit helps students to learn about techniques of data gathering and storage. The unit then goes on to discuss analysis and presentation of information to facilitate decision making.

On successful completion of this unit, students will be able to:

UNIT 7: BUSINESS STRATEGY

This unit will help students to understand how a business can develop and put into action strategic plans. This requires students to understand the probably future outcomes of the business’ industry and to develop plans accordingly.

On successful completion of this unit, students will be able to:

UNIT 8 : RESEARCH PROJECT

This unit is designed to help develop a student’s skills of critical analysis and research. The project can be of direct relevance to both the course and individual personal development. By the conclusion of this unit, students will understand the theoretical background of conducting research, but will also have practical experience in carrying out a significant research project.

On successful completion of this unit, students will be able to:

UNIT 9: BUSINESS PSYCHOLOGY

Building on the previous unit, Organisations and Behaviour, this unit teaches students about how individual differences in staff members can affect the workplace dynamic and how to reduce negative impacts caused by organisational change.

On successful completion of this unit, students will be able to:

UNIT 10: BUSINESS ETHICS

This unit introduces learners to the concept of business ethics and helps to describe its relevance in the modern working environment. Covering corporate social responsibility, this unit delves into human resources management, accounting and marketing.

On successful completion of this unit, students will be able to:

UNIT 11: MARKETING INTELLIGENCE

This unit is aimed at helping student to understand the decision making process behind making a purchase, by looking at how buyer behaviour can be influenced by a range of factors. Once this is Mastersed, the unit moves onto exploring how marketing research techniques can be used to develop marketing plans.

On successful completion of this unit, students will be able to:

UNIT 12: ADVERTISING AND PROMOTION IN BUSINESS

This unit gives learners the understanding and skills to effectively use advertising, promotion and communication. The unit will then assist students in developing a plan for a detailed and Open-Learning promotional strategy for a product or business

On successful completion of this unit, students will be able to:

UNIT 13: MARKETING PLANNING

This unit prepares student to develop and present marketing plans that meet the needs of a target market. This unit also details how to move past barriers to marketing, ethical issues in marketing and discusses case studies .

On successful completion of this unit, students will be able to:

UNIT 14: SALES PLANNING AND OPERATIONS

Selling is an essential part of business and this unit helps students to learn able sales, beginning with an overview of personal selling strategies and how they relate to the larger business. Students will then move onto how sales management can be used to maximise returns

On successful completion of this unit, students will be able to:

UNIT 15: INTERNET MARKETING

The average person is more interconnected than ever thanks to the availability and convenience of the internet and connected devices. This makes internet marketing more important than ever, with more opportunities for creative marketing. This unit covers development of an internet marketing plan, the use of the internet in shaping a brand identity and using the internet to generate customer feedback.

On successful completion of this unit, students will be able to:

UNIT 16: CONTEMPORARY ISSUES IN MARKETING MANAGEMENT

This unit will bring students up to date with the latest issues in the marketing industry, such as marketing in non-traditional contexts, ethical and social considerations and public and voluntary sectors.

On successful completion of this unit, students will be able to:


BTEC QUALIFICATIONS

BTEC LEVEL 5 HIGHER DIPLOMA (ONLINE)


APPLY




HUMAN RESOURCES MANAGEMENT

£3500  

COURSE




MARKETING

MANAGEMENT

£3300  

COURSE




BUSINESS   

ADMINISTRATION

£3300

COURSE




ACCOUNTING  

MANAGEMENT

£3500  

COURSE

EDUSTUDY BUSINESS SCHOOL


SMS EDUSTUDY TO 34222 FOR ASSISTANCE

EDUSTUDY BUSINESS SCHOOL

EDUSTUDY

 

EDUSTUDY BUSINESS SCHOOL


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